Property subscription
Pay for the plan. Never for the mark.
AskSIM is the Ask Stay Intelligence Model: it asks the stay — guest comments and surveys — and compiles the true service score. Other ranking sites mix /10, /5, and mean scores; that is false information. The Guest Review is public. Hotels subscribe to see why the number moved — Human vs Stay gaps, unfixed problems, department comments with team-member names, and action plans. That purchase never changes the mark.
The mark
Stay Truth, Market Voice, and source table. Free to every guest.
The desk
One named stay. OPERA checkout, surveys, comments into department with team-member names, recovery close-rate, and written action plans. Five or more houses: $249 each.